Sunday, 24 February 2013

Resume Building 1: Build resume for the employer not for yourself!


What is the first point of interaction between a candidate and his/her prospective employer? - A Resume or a CV. Though I am not a believer of “first impression is the last impression” adage myself, I opine that first impression is of utmost importance be it for a job or a date. Which obviously means that you must as prepared and charged up for this first interaction for a job as you would be for your first date!

Type “Resumes/CV for Engineering/Management candidates” on google and you will have hundreds of sample resumes/cv and thousands of ways to write a good resume. I am not going to do that here. Instead, I want to use this post to focus on what does the employers seek in the resumes so as to shortlist some of them from its ever growing heap. What is of primary importance for a candidate is to be able to put together the information which will help his/her resume pass through the first barrier of resume filtering.

Primary differences between a resume and a curriculum vitae
However, I feel compelled to clarify something which has been confusing a lot of people lately. A Resume and a CV (curriculum vitae, which is Latin for “course of life”) are two different things. Refer the smart-art figure for differences. The difference not only lies in the very purpose why these are created but also in how they are created and what should be the content in each of the type.

After having gone through many interviews, blogs and articles from employers and their concerns to the extent of agony with respect to the quality and content of the resumes, I could jot down the following excerpt. It also points out what essentially they look for in the pile of resumes while short-listing them.

How to differentiate your resume from others
“…Most of the resumes are self-centric and not employer-centric.”

“…resume should be able to catch employer’s attention in its first 25%”

“…content in the resume must flow logically”

“…achievements are really subjective and not quantified”

“…Top three pointers employers look into a resume are – 1. Academic achievements
2. Projects/Internships 3. Extra-curricular activities”

“Top three skills looked upon (for a fresher’s resume) are – 1.Team player, 2.Problem solving 3. Communication”

As you would see most of the concerns are related to the quality of content of the resumes and not about the formats etc. Well, the reason of course could be that resumes with absolutely unacceptable formats are never even counted. However, it is safe to assume that with very little help and guidance from peers and teachers, students can put together a resume which is at least in an acceptable format.

As far as content is concerned, Employers feel that most of resumes look same to them. Worse, they look sadly same. The majority of resumes that employers receive are like replica of each other committing the same mistake again and again and again. The resumes look like they are shamefully boasting about themselves without being least bother, what the employer is looking for.

Employers feel that a resume must be able to communicate to the employers in clear, correct and unambiguous words, what the candidate brings to the table. This can be achieved by using simple english, recording measurable and quantifiable achievements and taking pain in putting down relevant information only (in terms of prior work and project experiences). It means a resume must be able to shout out loud “Let me help your company by employing my skills, experience and potential” instead of the cluttered phrase dominant in today’s job market “I am an engineer/MBA now, so please offer me this position”.

There is nothing like a wrong and a right resume. It there was, there will not be thousands of ways of writing them, just one right way to write it. There are however, good resumes and bad resumes. The first step towards making a good resume is to understand what the employer is looking for in the candidate and how can I make use of my skills, experience and personality to fit into that mould of employer’s expectation?
The bottom-line is - The resume must be made for the employer and not for you.

Once you are able to answer this question, you would have a clear understanding of what should go into your resume and how it must be customized for different employers.

In the next post we will take up some simple but taken-for-granted pointers to write a good resume.

Cheers,


Saturday, 2 February 2013

Celebrities to Creative Directors - Hits and Misses

When Alicia Keys was asked about her role at Blackberry, her first act was to tell how much she loves BlackBerry.

What does it tell us about the role of a creative director in a serious company like Blackberry?

To me it looks like it’s an endorsement candy wrapped in a ‘serious-looking’ responsibility wrapper which has got printed “Creative Director” on it to make the candy offering more credible!

Ms. Alicia Keys went on to say that she’ll be working with app creators, designers and carriers to make sure BlackBerry is the most efficient phone out there. And how does she intend to do that? Nobody knows.It is hence unclear that how much she will bring to the company other than her celeb status. The same applies to Lady Gaga's role while she maintained that she has substantially contributed in the new product designs revealed by Polaroid some time back.

will.i.am(Black eyed peas) though, has been vehemently averring that his role, unlike his industry peers (err…old industry peers) is very different since he will be contributing during monthly brainstorming meetings at Intel headquarters along with his new industry peers, Intel engineers and coders.

What does all of this actually mean?

Does it really make sense to spend a fortune on these out-of-box ideas on toying around with designations that use to be serious once?

Some real creative directors that had adorned these designations before doesn’t seem to be happy with this new vogue. George Lois, who created "I want my MTV" campaign asks if these celebrities even understand what is the job all about? Simon Doonan, the longtime creative director of Barneys opines that these roles are more ambassadorial in function rather than technical or designatory.

But there has to be something for which these companies are scouting for creative directors from a historically unknown territory for them, entertainment industry. Following are some benefits that such tactics are expected to pay off –

  • Improved, increased and expanded Brand reach and Identity 
  • Access to a vast un-reached audience through celebrity relationship and network(Celebrity+Industry1+Industry2+Product) 
  • Access to a huge number of fans and followers who instantly connect to the product or brand that the celebrity is so seriously involved with
  • Higher celebrity involvement with the brand, makes its success or failure more important to the celebrity than what it would be if the celebrity was a limited tenured ambassador 

However, there seems to a fair number of problems as well in honking this horn.

  • The company/product brand association may suffer if the celebrity brand takes a hit
  • It is always a big gamble in terms of money and reputation invested into such arrangements 
  • Chances of irking the real brains working on a concept, product or a brand by throwing away higher designations like this as part of marketing strategies 
  • The consumer base or loyalists of company or product have a brand image about the same and bringing in a celebrity for a serious role might create negative impressions in terms of companies attitude towards its consumer segment as well as seriousness of its ethos and work-culture 
  • Investors and consumers may look at these attempts as desperate measures to fill in for real good marketing tactics pointing toward weak business strategy
Where does this trend leads these companies to and how does it evolve further, we will have to wait and watch!

Cheers,